Logo design
Royal Sevã, a non-profit organisation, is committed to enhancing accessibility to Indian Buddhist artefacts within the Netherlands. Named after the Sanskrit term "Sevã," signifying selfless service, the organisation embodies the spirit of cultural preservation. Its logomark draws inspiration from classical Indian culture, prominently featuring a peacock—a symbol of good fortune and India's national bird. Crafted with curvaceous lines and shapes inspired by Indian art and architecture, the logo embodies Royal Sevã's mission to harmonise ancient traditions within contemporary Western society.
Complementing the logo is the Anek typeface, crafted to seamlessly communicate in both Latin and Devanagari scripts, ensuring inclusivity across diverse linguistic backgrounds. With a vibrant colour palette inspired by Indian artistry and echoing the beauty of the peacock, Royal Seva's branding reflects its commitment to authenticity, cultural appreciation, and community service.