Visual identity
A Box to Box player excels at covering the entire pitch, connecting defence and attack with a mix of strength and skill. While team training often takes priority at clubs, opportunities for individual skill development can be limited. To address this, the coach of a Dutch top-flight futsal team launched a personal training initiative aimed at helping young players grow through tailored football sessions.
I was asked to design a visual identity that captures the spirit of football and personal growth. The logo brings together a lightning bolt and pitch markings, reflecting both energy and structure. Arrows inspired by the movement of a Box to Box player run throughout the identity, supported by bold typography, sharp graphics and animated elements. Together, they create a look that’s full of movement, energy and purpose.