Football shirt
The
football shirt plays a significant role in defining the identity of a football
club. In response to certain criticisms from supporters in previous years,
Eredivisie club Heracles Almelo decided to launch a design contest. As a
dedicated sports enthusiast and a fervent fan of Heracles, this presented the
perfect opportunity for me to combine two of my greatest passions: sports and
design.
While
growing up, I remember Heracles wearing shirts with proportional black and
white stripes. So, it was striking when this consistency seemed to fade in
recent years. Wanting to evoke the club's glory days, I brought back this
defining pattern, but this time with a subtle twist. Adding a touch of the
city's beloved blue color representing water, which had been introduced in the
club's new logo not long before, I emphasized tradition in the design of the
home shirt, while also infusing a hint of cultural significance and innovation.